Yeah, there's still value in Amazon reviews despite the noise. If you take the time to just sit there and read through them one by one, you can definitely learn things about the product. Obviously you skip over the trash "ya this product great, exactly what I needed" stuff. If you just read the long, multi-paragraph ones you effectively eliminate the fake stuff, because fake reviews don't get paid more for being longer. Long ones tend to have detailed discussion of actually product function and/or appearance, and THAT'S where you find the the product's potential shortcomings.