I follow this general rule of thumb, in order:
If it's a complicated business logic touching multiple models or external apis, put in in a `utils` module (keeping this sensibly organised by model/role/activity depending on what you are building, i.e. utils.{model_name}.{methods} or utils.{e.g. order_processing/email/accounts}.{methods}). You can add a shortcut to it as a method on the model if this makes sence. (some may argue this is a service layer)
If I'm only doing something once in one place (in one view), then keep the logic there.
If it's a custom create method, stick it on the models manager class.
If it's something you want to do to a set of objects (from a query set), put it on the manager class or a QuerySet subclass (to make it chain-able).
If you haven't put it elsewhere put it on the model class, as a method or a property if it seems cleaner (don't do get_... and set_... use a property)