I didn't see the movie, but I recall the ads. The experiences I described were >10 years prior to 2002, so there was zero references for me to understand what was going on until my friends pulled back the curtain.
And it was an utter shock. Not only the fact that the photo shop employees had a window into our private lives and were saving copies for future reference, but what other people's private lives were like. "Spicy" ran the gamut from wife nudes to borderline Blue Velvet.
It was one of those 10-minute experiences that totally shifts one's understanding of the world.