Kind of interesting how it stops being a buzzword when you understand why the word is being used, more interesting to watch other people be allergic to some words.
That landing page is sparse but Helium and other wireless networks are using blockchains as a rollout strategy.
Basically people invest in radio hardware because they think they can earn more in the blockchain token, don't worry as the radios are low power and most networks especially Helium's doesn't allow people to hoard radios, you earn less if there are other radios in the coverage zone. Other radios are the nodes which report your adherence to the network rules, the blockchain automatically pays out. Thats the supply side. The demand is people and organizations buying the token to buy send data over this network. With Helium I believe thats a one way conversion: Helium tokens -> data. But the receiving radio gets paid in new Helium from the blockchain's issuance, if it received any data then thats a bonus added to its payout allowance (but its not 1:1 to the amount of Helium tokens burned). So its kind of fun to think that the availability of this wireless network will have some service buying this digital commodity as an overhead cost and extending service to people that don't know Helium is one of the network routes behind the scenes. There are some IOT device that use the Helium network, I think some of the rideshare scooters use it already for over a year.