blockchain is really hot with VCs these days, so that’s who. why? the rewards for a document signing product are large — as evidenced by new traditional companies entering the space (HelloSign). basing a new competitor in this space off of blockchain offers differentiation. despite being less mature or feature rich, you get prime access to one area of the market that none of your competitors can easily serve. that is, you get your first, profitable, customers way faster and they become a core source of revenue to build out from there.
The point in dispute is that decentralized blockchain based solution makes any sense. Other than to attract VCs who don’t know any better to give you capital, blockchain offers no competitive advantage to an upstart or really a competitive threat to the incumbents.
Further I see no desirable “differentiation” for a customer to be interested. It doesn’t in fact even solve a customer problem. It’s just noise.
document signing is just another form of attestation (“i agree to the terms outlined in this document, effective on <date of signing>”. blockchains are really good at providing tools for attestation. the specific customer advantage? it’s extremely difficult for your counterparty to claim that he didn’t sign your term sheet if he changes his mind. you just point to some record on the blockchain and say “this has your digital signature on it. it says you agreed to those terms, and it was published at <date/time>”.
obviously, DocuSign solves this problem of attestation, by custodianing the documents and putting meaningful reputation on the line in order to remain trustworthy. OTOH, it’s not unheard of to see for-profit companies cash out their reputation (e.g. big brands which sell the brand/logo to cheap manufacturers once the company stops innovating). attestations on a large blockchain (like Bitcoin or Ethereum) augment that reputational cost with a financial cost: even if Docusign decided to cash out their reputation, it would cost billions of dollars to reverse the attestation: a significant barrier.
so it depends on how much you — or the parties you deal with (ex: courts) — trust Docusign. it’s not inconceivable to me that at least a handful of customers might say “i don’t completely trust that any document middleman will not lie about my counterparty’s attestation down the road. but i do trust that blockchain B is secure enough to prevent reversals, so this blockchain-based document signing service might be a better product for me.”
So how big is such a market of potential customers that don’t trust Docusign to not tamper with the attestation? I’d hypothesize the potential customer segment is very small.
Big companies that need Docusign have incentive enough to get it right and typically have rigorous standards to making decisions like this. If lack of trust were an issue with customers, Docusign will have solved that issue already. Trust is not likely an issue for customers.
For choosing a Docusign over a Hellosign, price at scale however is an issue. If blockchain solved the cost at scale issue then you’d be on to something but I don’t think it does. Other tech solutions like S3 or R2 probably have a more material impact on a real customer problem like cost at scale than blockchain could hope to. Though I’d guess the cost Docusign and others charge has little to do with underlying data storage or infrastructure costs.
Private keys can be compromised, just like a hypothetical DocuSign user’s e-mail account. A blockchain attestation just proves the terms were agreed to by someone with access to a particular private key, not who that person is or whether they had the legal right to do so.
One is privacy - you don’t actually have to share the document being signed with our application; we never store it and never have access to it. This is because what is actually signed and stored in the blockchain is a hash based on your document. So if there’s anything sensitive in a doc that you’re signing, there’s no risk of a hacker getting into our app and leaking that to the world.
Another advantage is that it gives you a publicly accessible way of proving that a digital file existed in a given state on a given day and time - anyone with the document can later go back and validate that the copy they have is the one that existed on that date and time. The value add of the blockchain is that this information is publicly available on a distributed network that uses encryption and requires agreement among the nodes in the network, so it is functionally impossible to go back and tamper with it later.
Couple other advantages, but they aren’t necessarily differentiated by virtue of the app being on blockchain - one is speed and ease of use, because there’s no uploading or recreating digital signatures. You just identify a document to sign, ensure both parties have possession of and wish to sign the same thing, and click to sign. The other is the ability to quickly and easily use our simple REST API to add this kind of e-signature and document verification capability into your own app. This is especially useful for anyone who’d like to memorialize some information in the blockchain but doesn’t want to deal with figuring out how to do that directly.
Edited to add the name of the app - Indestamp.com
I don’t think blockchain adds anything novel to the functionality you describe. The ability to get a cryptographic hash of a document has existed for a very long time. As have signature files that can be published publicly. As has archive.org. I don’t believe the blockchain adds anything here other than maybe longevity and I’m dubious of even that.
FYI - when I click ‘Get started’ nothing happens.
