I don't know anything about journalists or Twitter in this case specifically, but I agree flat out Twitter is dumb.
I only know of the meta.company claim from a post made here on HN. I'm guessing it was somebody realizing that FB didn't claim all of the TLDs and trolled them about it. So I laugh at it because of that being a possibility as much as if it is a serious anything I laugh at how laughable their attempt at whatever they are attempting is.