Wirecast has existed since at least 2008, with most of the same core compositing and switching functionality we see in the space, although originally Wirecast did not support RTMP. It was originally only able to stream to QuickTime RTSP servers and Windows Media Server.
XSplit emerged slightly before OBS Classic but OBS innovated with a far superior game capture implementation on Windows, supporting shared texture hooking across D3D8-D3D11 and OpenGL, which helped it gain massive traction with the Twitch crowd. After retaining a large user base it was eventually rewritten as the cross-platform OBS Studio.