It could also easily be used for phishing or IP logging purposes. Poor attempt though, almost everyone is now aware of unicode in domain names, and anyone techie enough would be able to spot it.
I don’t agree. I think almost every _technical_ user is aware of this practice, but I don’t think generally it’s understood.
That said, I think it’s mostly ineffective because later versions of chrome are pretty good about identifying these doppelgänger domains and warning people away from them.