> You can pay publishers directly already by buying subscriptions.
I don't mind paying for news. However, I do mind being on hold for 2 hours on a 1800 number that I had to dig up from some defunct webpage to cancel my subscription.
This is already illegal if you are in California and you can call your representatives and tell them to support the Unsubscribe Act to make it illegal nationwide.
I've mentioned this before: switch your address to a California one, cancel now that you're a Californian, optionally switch it back to your proper address.