I would challenge the downvoters of this comment to contribute an informed rebuttal.
IPFS is just content-addressing+p2p. In the conventional sense it is similar in comparison to the greater internet. Joe Blow can be on his blog talking about blenders and mixing spoons all day and none of us have to know he exists until we follow the address to his content, thereby downloading it.
Where IPFS takes this a step further is enrolling the viewer/reader/participant in the swarm of peers replicating this content.