Suppose you charge $1000 each month at the rate of about $33 per day, and also pay it off when the bill is due.
In a year, you've gotten 1.5% of $12,000 back which is $180, but you could also look at it as though they are paying you 36% per year to use (on average) $500 of their money.
The latter interpretation makes it seem irresistible to me.
The business doesn't lose 3 percent of revenue, because it also saves money not dealing with cash:
- eliminates cash theft - always a chronic problem for business.
- reduces costs of transporting/dealing with cash
- improves bookkeeping and paper work
and it gains revenue by dealing with people who don't use cash. A large number of customers don't make routine purchases with cash, and these are higher income customers.
So the choice isn't "pay 3% on X or don't pay 3% of X" The choice is "pay 3% on X" or "don't pay 3% on .9X".
Debit cards circumvents the need for cash as well and are much cheaper. Everyone uses debit cards where I live, cash is very rare so companies doesn't need to deal with it much.
So the difference is really just a straight 3% vs 0.15% with no other consequences.
Using a credit card is borrowing money. Interest rates have to be disclosed.
So the fees plus the grace period are a way of making it look like typical card users are not paying a lot of interest.
People getting cash back are actually paying low interest rates, because the market dictates it.
If the fees were prohibited, then not much of substance would change, except the numbers would all be higher.
I'm not sure why Americans say that credit cards with 3% fees would be better than this system, and make fun of Europeans for not wanting to use credit cards. To me it just feels like US finance industry tricked everyone into choosing the more expensive product since they hid the costs of it from the person making the choice. But when people has to pay the real costs of credit cards then basically nobody wants one.
Yes, someone is paying for my 2% cash back card but it’s still a net benefit to me.
We (anyone/anywhere) could pass a law that said no more fees, and the credit card companies could instantly raise interest rates and end grace periods to compensate exactly. And then instead of cash back, they would have cards with much lower rates.
I don't see that anybody would be better or worse off, to first order. The difference is framing, and psychological response.
People look at stuff totally differently when it's divided into different buckets.
