undefined | Better HN

0 pointsmywittyname4y ago0 comments

Ford notes in the financial reports the proportion of F-150 buyers who pay over $50k for the truck. It' usually very high (over 40%).

F-150 buyers are not that price sensitive. They are luxury vehicles, despite the working class veneer.

0 comments

vl4y ago

Not entirely correct, under F-150 (and Heavy Duty 250 etc) brand they sell essentially two different vehicles (or three, if you count Raptor), which differ in price more than twice. Non-luxury version is priced low, has no extras and oriented to price-sensitive work truck segment of the market. King Ranch/Platinum (and Limited nobody buys) are premium tiers with all the latest tech and amenities, which are priced like luxury cars. Although both are “F-150s” they are oriented at distinctly different market segments.

HeyLaughingBoy4y ago

While what you say is correct, I live in a rural area and I see very few bare-bones F150's. Most of them are owned by construction companies.

Private individuals tend to buy the luxury versions.

newsclues4y ago

I know plenty of people with expensive trucks that aren’t luxurious, but functional for farming and trades/construction.

mywittynameOP4y ago

So, just to be clear, they call out F-150s over $50k, not all F-series.

That's right about the dividing line between work truck and luxury truck. <$50k buys a SuperCrew XLT 4x4 with the max tow package. Basically, it's the best "work truck" F-150 you can get.

Everything beyond that are luxury trim packages. Heck, you can't even get a 8' bed unless you go for the lower tier trims. Which points to the XL/XLTs being the work trims and the Platinum/Raptor/Tremor/King Ranch being luxury trims.

j / k navigate · click thread line to collapse