I don't think it's a $70 product. They increased the price by 10x when they switched to subscriptions and I think the product is actually getting worse. I've had problems with bugs that have been present for years and now that it has a subscription option they need to justify the ongoing cost and that gets done by adding features that I don't need or care about.

I have several pieces of software that are the same. As soon as there's a subscription model introduced the software turns into bloated trash even for the lifetime licenses.