The business model is refreshingly simple: people pay to watch shows they'll enjoy. As a result, our work is pretty aligned with our customers. No annoying ads, no selling data, no focusing on whales, no anti-consumer dark patterns (or at least not many).
And Reed is an excellent CEO, imo. He's tried his best to build a culture that treats everyone as human and intelligent - minimal red tape, lots of flexibility, wide transparency with data & strategy, very focused business, and he even encourages middle management to cut down on big meetings.
Lastly, it's nice to work at a place where you can count on everyone to be competent. It's expensive to pay well and not hire juniors, and it can also mean that 'senior' employees end up doing 'junior' work, but it also means that your colleagues are usually solid, which is nice.
Not to say everything is perfect, but overall I've been satisfied with Netflix. I still might leave for another company someday, but if I do, it will because that other company is also great, not because Netflix is sucky to work for.