Willingness is not necessarily, informed consent, and even that might be due to exogenous probabilistic predetermination.
So if we go by Rawlsian concepts: if it's not fair, it's immoral. If the market maker makes too much, then it's economic rent (due to rent-seeking behavior), which a lot of people consider immoral.
I don’t understand how it is rent seeking. They are actually improving the supply of housing by fixing them up.
How is it possible for the market-maker to make “too much” in a free competitive market? They don’t have any special capability that the average home buyer doesn’t have.
I really don’t understand the angle. Capitalism is all about selling 5 cent pencils for 10 cents.