But people don't even grok it unless you strap a headset on them and give time to get familiar with it. Once you do that you always hear "wow this is powerful, I forgot I was here"
For us VR enthusiasts this is a given. For others it's a gimmick until they experience it. Like Morpheus said "No-one can tell you what the matrix is, you have to see it for yourself". Only through this experience as a VR advocate I have I seen the truth in that.
This is why I'm happy Facebook is so all-in on VR. They're doing this really hard work for us.