I've seen a few honest apps that have an ad-supported free version and have a ads-removed paid-for version. Facebook and co would never offer that as their entire business model is based on exploiting uninformed users.
Do people opt out? Or, do they pay a few dollars (about the value of a facebook user)?
Turns out there is a group of affluent folks willing to pay for quality journalism- as it has been the case for 400 years.
Unfortunately some newspapers also are heavily biased in favor of those who pay their bills. See The Washington Post on any Amazon/Bezos related news after he became the owner of Democracy's death in Darkness.
It's a well studied problem that applies to a long list of markets.
If that is true, Apple is an exterminator, who wants to exterminate the current residents so they can take up residence themselves.