Even Tiktok is getting long in the tooth, 4 years old in the International market. I would expect the next hot new thing will launch soon.
My (outside) impression is this is what PayPal did with Venmo. Venmo wasn't functionally superior, just "not your parent's money app".
We see the pattern in retail clothing. Parent companies recycle smaller brands through a multi-year trend cycle and raise up new brands when the last one gets too old.
Facebook is a top 5 market cap USA business. They have to think about boring things like, you know, revenue, not just user base growth.
Considering that FB et al make their money from selling ads, I'm curious about the actual expected monetary value per customer in the younger vs older demographics. Is there any public research on this topic?
Young people will eventually grow old, have jobs, etc. The cycle continues.
So to come out now and say the new Facebook strategy is to be the cool app for the cool kids… it’s really surprising to me.
Can an individual buy one of these young adults, or is it only corporations?
