Lower barriers to entry mean there’s more music than ever before. In the CD era getting music out to an audience was complex and expensive. Write a song. Go into a studio with an engineer. Record on tape. Multitrack. Mix. Master. Press discs. Get them into shops. Get someone to write about them. Get some radio play.

Now you can write and record in an iPhone and build an audience on SoundCloud. Will that audience come to a live show? Almost certainly not.

I used to book bands and promote shows. People would push artists to me based on “they have loads of Facebook fans…” which normally equalled no ticket sales.

What sells tickets? Major investment by labels and live promoters - and longevity. Artists don’t sell out global arena tours overnight.

The music needs to stick but the artists need to stick - and their partners need to stick.