The Pixel site sets the language based on geography and does not allow changing it without changing the region, which comes with a warning about delivery and currency conversion.
One of these makes me feel understood and accounted for as a potential customer, the other makes me want to CTRL+W and move on.
I am aware that this doesn't affect the majority of people. That doesn't make it less frustrating that Google keeps doubling down on this with many of the things they do.