This says that the deal was 100% about patents and nothing else, which in turn says it wasn't that great of a deal in the first place (considering as they paid a big premium for the patent portfolio).
But assuming that they break their promise to partners and do what apple does too by designing both hardware and software together: it would be a good thing for Google as a phone maker, but a nail on the "Android as open" coffin. I don't think they'll be able to risk a move like this - angering their partners and probably breaking Android up -, which just means that the actual impact this will have on the quality of phones coming from Google and Android as a mobile OS is slim to none.