>What was Apple's market share of desktops at the time?
I don't know, but probably significantly better than a few years later, due to how vast an improvement 95 was.
There really, in my view, and in some of the magazine reviews I read back then, was nothing to recommend Windows 3.1(1) except if (a) you couldn't afford a Mac, or (b) you wanted to run software that wasn't available for one.
Suddenly, once 95 got traction, people promoting Macintoshes had to make excuses for the lack of memory protection or pre-emptive multitasking, on top of the high prices. And Windows just wasn't as godawful ugly any more.
But at the moment that ISPs were all sparking into existence, I don't think the wave had quite arrived. I mean, people were getting it and I do remember vaguely the initial version of IE, but 95 wasn't even the majority of PC users for a little while.
A browser for 3.1 that I kind of remember from those days, that lapsed into obscurity, was Cello:
https://en.wikipedia.org/wiki/Cello_(web_browser)