(A toy example of the 'square' thing - imagine you have to make 10,000 widgets for 1 dollar each. Making them all by hand for $1 without optimizing the process would be inefficient. So would spending $9,999 to build a machine which could make widgets for $0.0001. But spending $100 to optimize production so you can make the widgets for $0.01 each is a massive win ($200 cost vs. $10,000 for the other alternatives.)