Politicians are also popular inciters these days and pretty much universally shielded from responsibility for it (Trump's social media ban is one of the few cases where I'm aware of any of them being punished at all for acts of incitement).

Rather comically, the morons in control of the social media companies have done Trump an extraordinary favor. They've made him look better than he otherwise would by denying him access to the megaphone. They're considerably helping him in the lead up to 2024 by keeping him off the social media platforms where he'd otherwise be constantly putting his foot in his mouth and reminding center voters why they elected Biden. The best thing social media companies could do if they wanted to stop the inbound 2024 Trump campaign, would be to let him actively Tweet.