Google is more like the following.

"Hi, I would like to go to Morton's meats"

"Sure, I can take you to Shelly's"

"No, I said Morton's"

"Oh, the steak house downtown. Sure, I can take you to Billy's"

"What? No! Morton, you hear me"

"Ah, yeah, Morton, here you go.... by the way, the other places paid for ads"

Much less transparent, much more obnoxious.