undefined | Better HN

0 pointsfabianhjr4y ago0 comments

Advertisements are fundamentally not what search service users want regardless of searching for a specific brand or not. (Its what advertisers want others to want)

0 comments

sokoloff4y ago

If I’m searching for “Williams Sonoma 12 inch skillet”, advertisements for places selling it are a pretty large subset of what I want.

thegrimmest4y ago

Sure, but what about an ad from a competitor for a similar pan at a lower cost? Isn't that what advertising is all about?

pbhjpbhj4y ago

Yes, i was thinking similarly. The GP wants links, not ads (specifically), but if the trustworthy domains are saying this particular skillet is low quality then you want that first, rather than an ad.

wormslayer6664y ago

If a search engine encounters the query "Williams Sonoma 12 inch skillet", retail outlets selling it should organically appear in results without the need for ads.

sokoloff4y ago

If it’s $39.99 on W-S.com, I definitely want to see the place that’s willing to sell the same pan for $34.99, the EBay listing for $32.50, and the one selling a competing similar one for $29.99 even if those sites don’t have the organic search SEO juice to land in the top 10.

As a Google search user, why wouldn’t I value these? If Google doesn’t serve them and another search engine does, I’d be inclined to switch to the other one.

lmm4y ago

> If it’s $39.99 on W-S.com, I definitely want to see the place that’s willing to sell the same pan for $34.99, the EBay listing for $32.50, and the one selling a competing similar one for $29.99 even if those sites don’t have the organic search SEO juice to land in the top 10.

But why would those sites not have the "organic search SEO juice"? If those sites are actually good places to buy that kind of thing, a good search engine should direct a user searching for that thing there.

1 more reply

j / k navigate · click thread line to collapse

0 comments

sokoloff4y ago

If I’m searching for “Williams Sonoma 12 inch skillet”, advertisements for places selling it are a pretty large subset of what I want.

thegrimmest4y ago

Sure, but what about an ad from a competitor for a similar pan at a lower cost? Isn't that what advertising is all about?

pbhjpbhj4y ago

wormslayer6664y ago

If a search engine encounters the query "Williams Sonoma 12 inch skillet", retail outlets selling it should organically appear in results without the need for ads.

sokoloff4y ago

As a Google search user, why wouldn’t I value these? If Google doesn’t serve them and another search engine does, I’d be inclined to switch to the other one.

lmm4y ago

1 more reply

j / k navigate · click thread line to collapse