They are kinda doing the Tesla approach now (or as of 2019) where they are trying to sell a higher end experience.

Their medical demos / apps were really awesome.

You could place a virtual cadaver on the physical table.

When they work out view sharing that is gonna be amazing for collaboration.

They have a dream of "5G cities" where everyone walks around with these things fully connected.

I think that is the wrong direction. Will be curious to see what comes of it.