I can't do justice to the examples of bad faith marketing they've indulged in, anti-competitive acquisitions of promising companies that then are buried, architecture choices made for marketing gains that saddle programmers with years of boneheaded bullshit, delightful tricks like "optimized" compilers with "oopsie" slow code paths for non-intel cpus...
Perhaps there's a good intel bashing thread someone could reference?
As to how things will change, we're seeing some of it already; we've got multiple micro-controllers on the market and cheap single board computers that do everything a desktop needs. I'm expecting some backplane bus to take over soon and the definition of what a computer is to become even harder to nail down.