Of course if it's a direct quotation then quotation marks are appropriate, but then it becomes something else when a term is always between quotation marks throughout the article. For instance:
"Peaceful "reunification" best meets the overall interests of the Taiwanese people, but China will protect its sovereignty and unity, he added."
Why is 'reunification' quoted there?
Since you mention the BBC, I've noticed that they now always write "democratic Taiwan" instead of just "Taiwan"...