Software as brick-laying gets a laugh out of me. If someone uses that analogy, that's a red-flag: they don't really understand software (and tech). It's like offshored bodyshops that just keep throwing more warm bodies at a codebase.
Truth is, a 10x isn't someone who lays bricks 10 times faster. A 10x is someone who thinks differently. Instead of building you a something with load-bearing walls, he'll innovate and use an internal steel frame, paving the way for your building to be taller than anything previously considered possible. [0]