This doesn't make any sense. If AMP is strictly beneficial for google, why would google give up because of a few people with AMP blocking extensions? Surely it's still worth going after the stragglers? You don't see them giving up on ads just because adblock is popular.
I suspect the reason is far more benign: AMP is enabled on a whitelist basis, and they haven't whitelisted ios 15 yet.
I don't get bothered by AMP pages that much, but I paid the few euros for Amplosion just to support Christian's work and give a middle finger to Google's attempts to take over the web.
- use iOS 15 (including betas)
- hate AMP
- still use Google for search
- went to the trouble of finding and installing such an extension
is probably a number that rounds to 0.0% of Google searches.
Not meant as a critique of the extension writer, just agree that this explanation seems highly implausible to me.
I don’t see how blockers installed by a small percentage of techies would have much impact.
It is pretty bad news for AMP that Ampolosion exists. It would be even worse if Samsung noticed that popularity and implemented something similar in their browser, perhaps even by default.
Maybe an odd thing to do but IMO no less odd than giving up on AMP in iOS 15 because of browser extensions, I can't believe the number of people using AMP-blocking extensions is that high yet.
by what metric? I think it being high on the app charts is more indicative of that category being deserted and therefore easy to be on top, than everybody and their mom downloading it. A few days ago I saw a post mentioning that Amplosion was #1 on the "utilities" chart. Now it's #27, and the top apps are 1) a proxy manager 2) calculator 3) dark mode extension for safari.
Things like this happened every new ios release. Going from 9->10 was a problem for example because regex used was limiting major version to single digit etc.
Maybe the majority of iOS 15 traffic coming from Apple servers instead of individuals is causing trouble with Google's current AMP implementation somehow, so they check the iOS 15 user agent and disable it?
IMO more likely Google just has a user agent whitelist or regex that misses iOS 15 and AMP was just showing up initially while Apple was sending an old user agent during the iOS 15 betas or something.
https://twitter.com/dannysullivan/status/1445799446139191298...
Does anyone have a decent link that explains exactly what AMP is to someone non technical? (Bonus if it explains why its bad, but I think I was able to at least get that part across)
I have been trying to explain multiple times but I am continuing to realize that there is certain terms that I just "know" and don't really know how to translate.
Since this is site is usually read by C-levels and some VC's, the language is less technical but somewhat editorialized.
Anyway AMP is bad because it proposes an Internet without the freedom to push dynamic content (JavaScript, webassembly, etc...), cached at "google servers" for fast delivery but with features specifically built so Google Analytics and others can keep working, it doesn't solve anything that a good css style wouldn't solve plus content creators lose control of their data.
"Google tried to push something that gives Google more control, Google used the control Google already had to strongarm websites to start using it or their search results would go farther down. "
Thank you for the link, will check it out and forward it.
Did not even need to think about it, I have wanted this since APM first started being rolled out.
