If I'm understanding the outcome of the Epic case that these documents came to light from, that kind of hardball would probably go pretty poorly. While Apple mostly won the case, between this and a case in South Korea, it's pretty clear they're going to be required to allow some kind of linking for external account management of "reader apps," which they classify Netflix as.

Personally, I suspect if Apple had not gone the ridiculously overreaching "we want a cut of every purchase of digital goods/services when the purchase occurs in any app on iOS" route, and had let Netflix and Amazon and anyone doing "reader apps" at least link out from the very beginning (and more reasonably, allow them to -- gasp! -- load a web view to purchase/manage subscriptions, buy ebooks, etc.), it would have saved an awful lot of heartache.

Well, that and just go with a 15% cut across the board rather than 30%.

Well, all of that and also include at least streaming game services in their quirky definition of "reader apps".