From the article, it sounds like the CEO wanted to get rid of remote work all together.
I do agree with the GP, there is something about the separation between work and living. I miss the feeling that when I did work from home "after hours", it was for special cases, rather than the "same old".
Most companies I have been at just ignored the CEOs stupid out-of-touch WFH proclaimations. This was tech though. The other departments usually obeyed on a case by case basis.
Thankfully there are a good number of companies (in the UK at least) who are allowing their employees to make this decision themselves.
There will always be instances where fully remote people might still want to come in (eg someone leaving social). And there will be reasons why people who normally like to come in every day might chose not to (eg a doctors appointment at lunch time).