What is your business model?
Data integration -> ML Predictions -> taking actions.
As an example, for an ecommerce store we plug into their Shopify, predict people likely to churn and send them a Mailchimp discount code.
We are running pilot projects now for these pipelines, so if you are interested do not hesitate to reach out to me on jan [at] magicsheets [dot] io
People who know how to do that neglect the important steps too. The hardest part about ML is finding practitioners who aren't false positives.
I’d try to put some focus on helping users who aren’t ML savvy understand the different algorithms and hyperparameters, the choice can be confusing otherwise.
There oughtta be a "law" about this; something like "Every software system eventually has an Excel implementation" or such.