I think more and more the lines are blurred between open source projects, and products. This is good and bad.
It's good because people making money out of open source projects probably means more open source projects, more support available, and a healthier tech industry.
It's bad because as someone with no intention of turning a few open source libraries into a full time job, there's still an expectation of a certain level of polish to them that makes more sense for products. Open source projects with clever names, logos, mission statements, a domain name and marketing site/landing page, marketing copy, flashy documentation, a live preview environment, etc. These are all a lot of work for an open source project, but the stakes are raised to this level by the productised open source projects that can afford to fund this sort of thing.