Just go and search for early pictures of ww1, France was still using 19th century flamboyant uniforms that proved totally ineffective and later gave way to brown, camouflaged cloth.
Everyone thought WW1 would be quick and dissipate in a matter of months. Nobody was prepared for year long conflicts.
We can think that the war was predictably stupid because in hindsight we can see all the stupidity, but that is our historical privilege. Nobody was prepared for that in 1914. Just like we might very well be totally unprepared for the probable next worldwide conflict.