You can absolutely measure something.
I have a colleague going through this right now - he's got... 24 years of experience in software - mostly web - across multiple problem domains/industries. He's now on a web team with someone who's done windows desktop software for 15 years, someone else who graduated from high school 2 years ago and has never worked anywhere before, someone else who has a few years of some web experience but has never actually shipped anything remotely close to what the team is trying to do.
There's more, but... the mgt wants to treat everyone as 'equal' and having an 'equal voice'.
So... they need some new web service. "Let's use React! Let's use Dart! Let's use foo!"
Mgt: "OK - well... let's have a 'shoot out' - everyone research their ideal and we'll present findings!"
My colleague: "Hey - here's this. I got this done in a couple days - there's tests, docs, works with the existing infrastructure, and has some sample data for you to play with".
Weeks later, others: "Hey, that's not fair, you already knew some of that. I'm not an expert in $foo, but heard good things about it, and people at google use it, so we should too! I just need a few more months to get up to speed, then I can show the rest of you how good it is and why we should use it."
Someone being able to accomplish stated goals in a few days, where other people on the team are not even sure what terms to google... Yes, there are people who are "10x developers".