Having provoked you so with a daring headline, the author’s ploy is to draw you into their actual writing, in which they will explain the nuances of their arguments. If you cannot be bothered to move past the headlines, you’ll just be provoked. If you’ve read all the text and are still not convinced, you’re entitled to your opinion.
This is getting into ontology. I think the point is that laziness is a meaningless term with no explanatory power, and therefore may as well not exist.