Why does money have to touch everything? Why do I continue to make comments on HN? It's certainly not because I hope to monitize this. It's fun and you share your ideas.
Acting like removing the ability for creators to get money from ads is going to eliminate all creators is silly, so yes it's a hard sell for existing creators, and if forced upon it'll remove a lot of the profit driven creators, and I view that as a good thing.
Sure, content creation is a job whether they're compensated or not. I'm not saying that we deserve free content, I'm saying that there will always be people bored enough to create content they want to share.
Image macros are created daily but nobody is creating them with the expectation of compensation. (There are social media accounts who compile them so they can gain followers / post ads, but the original creators aren't)
People write blogs knowing they get 20 views per month. That's the voices I want to hear. Not from someone who reads a book about how to get $5k in passive income per month by churning blog posts and growing a mailing list!
The number #1 post on the front page about blogs has this comment
"As a minor counterpoint: I've come to dread blogs and newsletters because so many of them are written by grind culture freaks who only write faux-insightful SEO'd content as a way to build an audience to sell snake oil to."
Just replace blogs and newsletter with YouTube channels and that's my sentiment.
I would much rather the old internet come back where "content creator" was never a word that existed, or could exist.