https://gist.github.com/gregsadetsky/cb4754d123f0ea1eae26820...
May have be generated dynamically on the fly (probably programmatically editing / splicing the vids), but the developers, knowing that some people were going save the URLs, cache what's generated for a time so you can access it again without the expense of regen (also splicing in the different clips).
I'm just speculating though. It's part of what makes this promo really cool.
I'd love to see a breakdown. As promo sites go, it's very smart.