Normally, I’d have to make an account (and doge the obligatory “sign up with Google” button), fill a form, enter my credit card info, confirm my otp on the payment site, check my email for an authentication link before using the product.
Along the way, I would have to share my data with multiple third parties - the SaaS tool, my email provider, my credit card company, etc.
With this web3 approach, I don’t have to share this data with anyone. I don’t have to fill out forms. In fact, if I got my Ethereum from a P2P source, I can be completely anonymous.
At this point in the internet, if you can avoid giving Google et al your data, its an absolute win.