People do care, but it's a hard problem to solve well without the help of browser makers. I don't know why Mozilla aren't trying to move the web forward in this way, but the usual argument is that browsers shouldn't implement features that web developers aren't going to use, which causes a bit of a chicken and egg problem.
The main disadvantages of SecureBookmarks are that the address bar contains the Data URL (rather than a trusted domain, with a padlock) and it is difficult to upgrade a bookmark. Technically, though, it should be possible for the server to keep a record of the latest version the user has opted in to, and that value could be signed by the user's password which the server never sees. That way only the initial web app bootstrapping code is not upgradeable.
I agree that the response from the Signed Pages devs has been disappointing, but for balance I should say that their claim seems to be that protecting against downgrades would necessarily prevent gradual deployments of complex web apps. I'm not convinced about that, but haven't looked deeply into the technological limitations. In any case, the lack of downgrade protection doesn't make the extension useless, since it improves the security of web apps from having to trust an online TLS key to trusting an offline PGP key.