It's like the difference between a commuter on bike here in the Netherlands (more than 30% of all trips) vs the handful of cyclists in spandex with some fragile unsafe bike wanking about how light their bike is.
One is a cult, where it becomes part of someone's identity, one is just person trying to get to work.
We should have the discipline to realize that the people carrying the flag of anything are the least likely to be true representatives of the thing.