> we have a pervasive norm that you can't be in my house without my permission. With or without cameras, you've violated the norm

Well, I also do my Internet browsing from home. What are you doing in my house with your ads and trackers?

Adtech industry is stepping on quite a lot of norms indeed. Not surveilling people in their homes is one that's commonly violated. That a HTTP user agent is free to interpret and present the response from a HTTP server in any way it (and the user) sees fit is another, this one frequently fretted about, and users are being bullied over it.

(Another one would be consent - this one got enshrined into law in the EU. It annoys adtech people so much that they deploy every possible psychological manipulation trick to deprive users of their agency without crossing the legal line - and quite often with blatantly illegal practices. When confronted, they try to shift the blame for their techniques to regulators who are "forcing" them.)

If you approach norms purely from a "what does the law say about X" perspective, sure. But laws can change, and before we wrote it down in a book with legal constructs, a lot of people were not OK with the concept of "murder", "theft", etc. I think that from the comments here, you'll learn that a lot of people are not OK with some of the things your employer does either.

I do respect you for telling people here that you work for them, though. I just hope you will ask yourself every now and then if it still feels ok to do so. That's often a pretty good indicator of whether or not it is ok. Sometimes a better indicator than the law, even.