The UX will be much easier for normal people as they don't need to create a new account, find their friends, etc each time they go to a new website or use a new app which by itself is a pretty big driver of acceptance. Users tend to care about what we call "network effect" which is what gives websites like Facebook such lock-in. Web3 apps that use your existing social graph let you simply use new features and use cases without needing to build the entire social graph from scratch.

With an open ecosystem where anyone can add features and create new apps that complement the existing use cases the amount of utility and innovation will likely outstrip organizations like Facebook which is already becoming bogged down in bureaucracy and losing ground to networks such as TikTok. In the Web3 world the equivalent of Facebook and TikTok wouldn't be directly competing as they are part of the same network and function as networks of two different user groups while allowing further experimentation of use cases that might compose different aspects of both systems into something new without users needing to re-create everything from scratch.

The lower barrier to entry for developers to innovate and UX improvements for end users stemming from a seamless unified ecosystem seems like a better experience for everyone. It'll be interesting to see how everything plays out.

People don't care about brands, they care about functionality. There's a reasonable problem in the market that every company is now trying to take over the gatekeeper role, which kills the value proposition - Netflix made a heck of an inroad on piracy, then everyone else launched their streaming services and suddenly it's almost back to the bad old days - and certainly it's very hard to discover where to watch things now.

This is also why Steam has mindshare: I just plain don't really want multiple "I am your games platform" apps - to the point I ignore new releases till they're on Steam.

So if someone creates a decentralized platform that can provide those things more easily, that'll win - but, I'm pretty skeptical it'll happen: decentralized platforms have been atrocious at providing the type of services companies actually need, like a payment system that is just "I enter my credit card number and you give me services I requested" or "being easier to use".

But one place to get everything? That's a killer app.