I mean the whole gimmick is about off-loading hard-to-sell inventory at immense mark-ups by bundling items together. Yea some absurd combinations will be sent back but it will still profit an order of magnitude more then displaying it in a department store for months. A lot more room for JIT style and data-driven logistics without the lag-time of presenting within a store.
You can't be that mad at a company when it is so obvious what their value proposition and consequences are to a consumer.
