What is so different between Evil Spymaster for the US Govt [1], and Evil Spymaster for every advertiser [2], and potentially other govts, and the Evil Spymaster that sells your data [3]? Perhaps the exception is that one doesn't mine on their own and merely integrates data, whereas the other 2 are actively weaponizing data against their own users?

[1] https://www.palantir.com/

[2] http://www.google.com/

[3] https://www.facebook.com/