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What makes Zimki interesting IMO is that Simon Wardley successfully "timed the market" of technological change, clearly explained his thinking, and has since applied the same logic to make other correct predictions (or give good strategic advice).Has Wardley mentioned why they didn't pursue the start-up route (like Eric Yuan at zoom.us did; or Benoit Dageville, Thierry Cruanes at SnowflakeDB did, to give recent examples)?