> They could have done what you describe at any time in history.
That doesn't make sense. The issue is that Apple is very publicly signaling they are changing their approach to privacy now. Companies change approaches to any number of things all the time, they're not static entities. As such you have to evaluate their nature as a consumer on an ongoing basis, not one time forever. It's true of food, it's true of consumer electronics, it's true of general product or service quality, it's true of privacy issues or censorship, and so on. Apple even knew the consequences ahead of time - per the insider notes - and don't care, they charged ahead regardless.
