Interested is one thing. Companies are interested in many things. Equality, human rights support, sustainability, etc. That doesn't mean they value them more than something which influences the bottom line. Or will adopt them at a cost to the bottom line.

If you're going to pitch slower and more expensive development to a team, it needs a lot better hook than this.

... Unless we're talking about Exxon, who will probably adopt this tomorrow to show how seriously they take climate change.